AEO (Answer Engine Optimization)

Answer Engine Optimization is about winning the answer, not just the click. Google's AI Overviews, featured snippets, and voice assistants increasingly answer a question directly on the results page, pulling that answer from one specific source. AEO is the practice of structuring content so your page is the one that gets pulled — direct-answer formatting near the top, clear question-and-answer structure further down, and schema markup that makes the content machine-readable rather than just human-readable.

Direct-answer content structure

We restructure key pages so the direct answer to the target question sits clearly near the top, in plain language, before the supporting detail arrives. This single change is often the biggest factor in whether Google's AI Overview or a featured snippet pulls from your page instead of a competitor's — extraction algorithms favor content that states its answer plainly rather than burying it three paragraphs into a narrative lead-in.

FAQ and schema markup

FAQPage, HowTo, and Article schema give search engines and AI crawlers an explicit, structured way to understand your content beyond parsing raw text. We audit existing schema for errors — a shockingly common find, since schema that validates in a testing tool can still fail silently in production if it's attached to the wrong page template — and add it where it's missing on pages that should be answering specific questions.

Question-mapped content

We research the actual questions people ask around your topic, not just keywords, and build content that answers them directly. AI Overviews and featured snippets are fundamentally answering questions, not matching keyword strings, so content built around real questions performs differently than content built purely around a keyword list.

Frequently Asked Questions