LLM SEO

LLM SEO overlaps heavily with AEO and GEO, but it focuses specifically on the technical and structural layer underneath both: making sure large language models can actually crawl, parse, and accurately represent your site's content in the first place. A site that's confusing to a language model — inconsistent facts across pages, content locked behind JavaScript, no clear content hierarchy — won't get cited no matter how good the underlying business is, which makes this foundational rather than optional.

Crawlability for AI crawlers

Many LLM-affiliated crawlers behave differently than Googlebot. Some don't execute JavaScript at all, some respect different robots directives, some have far more limited crawl budgets. We audit whether your key content is actually visible to these crawlers specifically, not just to traditional search engines that have had two decades to get good at parsing messy sites.

Consistent, unambiguous facts

Language models struggle with, and tend to avoid citing, sources that contradict themselves across pages — different pricing on the pricing page than in a blog post, inconsistent business details between the About page and the footer. We audit for and fix these inconsistencies as part of the engagement, since they undermine trust signals in ways that aren't always obvious from a quick manual read-through.

Clean semantic structure

Proper heading hierarchy, clear paragraph-level topic sentences, and content that doesn't rely on visual layout alone to convey meaning — like text embedded only inside an image, with no equivalent in the actual HTML — all make a page easier for a language model to accurately parse and summarize.

Frequently Asked Questions